BBC wants to add 3rd parties to its Sounds app to balance Apple and Spotify dominance in podcasts and music

Earlier this week, the BBC pulled its podcasts from Google’s Podcast app and Assistant platform after determining that it wasn’t getting enough out of the relationship, specifically noting that Google wasn’t providing it with enough audience data and search links to its own sites and services. Today, we get some more context and development on that decision. The U.K. media giant announced it is working on an expansion of its own Sounds app: it’s in talks with other media companies to add their podcasts and live radio streams to it, a move it hopes will help not just the BBC itself but other media owners find some more competitive leverage against not just Google, but also Apple and Spotify — with the …